Violetta Sadowski Designs is a designer jewellery shop which specializes in custom-designed hand-made collections of jewellery and has been trading online since it was created. They came to us looking to launch their brand, needing something that was a little different than the competition – but something that still resonated with their market. We needed to help define what made them unique, to communicate that through brand messaging and visual identity.
Via research & user studies, we learned what we needed to know in order to position Violetta Sadowski Designs as a brand reminiscent of a true craftsman: detail in the work, workmanlike but professional, contemporary but inviting. We executed on this idea to create a visual identity system built around an illustrated example of one of their designs accompanied with typography, and carried that solution through signage and multiple print promotional materials.